3G Applications and Services in Emerging Markets

Emerging markets are highly attractive and rewarding to wireless operators. and they have crafted diverse business models that enable profitable operation, including ones with low entrance tariffs, Ad subsidies and government/non-profit support. Using such models and exploiting the cost and performance gains of 3G networks, operators have deployed a broad range of data services that vitally improve ARPU and profit. Such services already include mobile Internet, mobile music, wireless broadband, social networking, mobile advertising, mobile commerce, video related services and social improvement services. Many others have been deployed and warrant separate and detailed discussions. Through these innovative 3G data services and business models, operators continue to improve the quality of life for citizens of emerging markets.

By Peggy Johnson